Portland, Oregon

Building practices that
are worth sustaining.

I'm a Licensed Professional Counselor and group practice owner. I help therapy practice owners and group practice leaders build smarter systems, clearer operations, and practical AI workflows — so they can scale without chaos.

Consulting Services About Aaron
LPC · Oregon Practice Owner Operational Systems Intelligent Workflows The Shrink Think Podcast Clinical Supervision
Aaron Potratz
About

At the intersection of clinical and operational.

I've spent over a decade building and running therapy practices in the Portland metro area. That work taught me something most business consultants don't know: sustainable systems and genuine clinical care aren't in tension — they depend on each other.

Today I run multiple practices, supervise LPC Associates, consult with therapy practice owners, and host The Shrink Think Podcast — built for clinicians who think seriously about how they work.

Licensed Professional Counselor Oregon Board of LPC & MFT
Practice Owner Discover Counseling · Life Discovery
Approved Supervisor LPC Associates & Graduate Interns

Full bio

Consulting

Operational clarity for
therapy practice owners.

I work with therapy practice owners who are good at the clinical work but need better systems, clearer processes, and an honest outside view of how their organization actually runs.

I

Operational Systems Consulting

End-to-end review and redesign of how your practice operates — scheduling, documentation, billing workflows, team structure, and communication systems.

II

Intelligent Workflows

Practical AI integration built around how therapy practices actually operate — documentation, inquiry, scheduling, and admin workflows that create real leverage.

III

SOP Development

Building the standard operating procedures your team actually needs — clear, durable, and designed to be maintained rather than filed away.

IV

Founder Sustainability Audit

An honest assessment of whether the practice you've built is sustainable for you — financially, operationally, and personally.

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Podcast

Shrink Think

A podcast for therapists and counselors who think carefully about how they practice, what they're building, and what sustainability actually looks like.

Shrink
Think

The Shrink Think Podcast

Honest conversations at the intersection of clinical practice, business operations, and personal sustainability. For therapists who are serious about how they work.

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About the Show
Articles

Writing on practice,
systems, and sustainability.

Operations

The SOP You Actually Need (And The One You'll Never Use)

Most practice documentation is written to exist, not to be followed. Here's how to tell the difference.

Read
AI & Practice

What AI Can and Can't Do for Your Clinical Workflow

A practical, honest look at where AI tools add real value in a therapy practice and where they introduce risk.

Read
Sustainability

The Founder Trap: When Growing Your Practice Means Losing It

On the difference between building a practice and building a job — and how to know which one you're doing.

Read
All articles
Free Diagnostic

How healthy is your practice? Find out in 5 minutes.

10 questions. A clear picture of where your practice is strong, where it's fragile, and where to focus next.

Take the Quiz
Let's talk
Work that's worth doing
should be built to last.

If you're a therapy practice owner or group practice leader looking for operational clarity, I'd like to hear about what you're building.

Start a Conversation
The broader work

Practices, platform,
and community.

Beyond this site, Aaron co-owns and operates three organizations at the intersection of clinical practice and systems.

Therapy Practice

Discover Counseling

A multi-clinician, insurance-based group practice serving the Portland metro area. Aaron's primary practice and clinical home base.

discovercounseling.com
Therapy Practice

Life Discovery Counseling

A group practice co-owned with Nathan Hawkins, with offices in Beaverton and Clackamas serving the Portland metro area.

lifedcs.com
Podcast & Platform

The Shrink Think Podcast

A co-owned podcast and platform for therapists — featuring the podcast, membership resources, client orientation courses, and clinician onboarding tools.

shrinkthink.com